UrduPoint is an Urdu-language web portal of Pakistan. It is the largest Urdu website in the world [2][3][4] Urdupoint is 5th top visited site of Pakistan while its global rank is 419(April 2016)[1] UrduPoint facebook page is among 15 most popular pages of Pakistan.[5]

UrduPoint.com was launched on 14 August 2000 as the first Urdu portal of the world.

In this modern era, English language enjoys the status of being the "lingua Franca" (universally accepted, widespread language) consequently resulting in almost 95% of the websites solely functioning in English, as a medium of communication.[citation needed] On the other hand, considering the local Pakistani lot, the majority of the individuals can neither read nor understand English. Keeping this in consideration, UrduPoint emerged, breaking the barrier for that 90% of the population, existent in Pakistan, who are now able to identify themselves with all that the website has to offer. They can enjoy being able to read, comprehend, and enlighten themselves with the wide variety of knowledge and entertainment sections offered by UrduPoint, which is entirely based on their own language, Urdu. Pakistanis are now able to savor the true essence of their identity and origin. Urdu Point, the only Urdu web site which has extended a major contributing hand in promoting the national language of Pakistan, with its numerous amounts of sections presented in Urdu language. Urdupoint.com has largest collection of Urdu poetry on Internet.